WHY NOT?

WHY NOT SUSTAINABLE?
WHY NOT ECO LIVING?
WHY NOT NATURAL?
WHY NOT CRU?

Every day we face changes and transformations. The World, home to all of us, changes every second and belongs to those who believe in it, those who recognize the uniqueness of different ecosystems and species and who believe that each biotope sustains endless forms of life.

Saving the planet isn't just a battle, it's the battle of our lives. This is our opportunity: sustainability is the starting point and the materialized hypothesis for those who turn dreams into believing and who want to build a new reality

CRU IS THE PORTUGUESE WORD FOR RAW

and is also the mindset of our brand. We believe that is through this most pure way that:

_CHANGES BEGINS;
_HAPPINESS OVERFLOWS;
_FUTURE IS BUILT.

SIX FACTS TO KNOW US BETTER...

01

ECO FRIENDLY

The production of CRU is non harmful to the environment and the materials used are provenient directly from the forest, without involving the cut of any tree.

02

ECO LIVING

Our sustainable and eco-friendly products are the first step to a most bigger change.

03

NATURAL

Naturally different in nature preservation.

04

EXPERIENCE

A lifestyle with meaning and impact. A lifestyle that fits our way of living.

05

PORTUGUESE SOUL

We're a Portuguese brand and how can we not fall in love by the diversity and intensity of Portugal? That's the feeling with CRU.

06

FAMILY BUSINESS

This project born from the renovation of an old family business and their passion for cork and sustainability.

The debate about the environmental impact dominates the community, the conversations between family and friends. If it is true that crowds are who are more capable of changing the world, we cannot ignore that each one of us can initiate the change.

CRU IS OUR CONVICTION THAT WE CAN TURN OUR LIFE INTO THE EPICENTER OF THE TRANSFORMATION AS LONG AS WE WANT TO.

STAY IN TOUCH

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